Cult brands and classics: how to get the best value from reselling clothes

A few months ago, during an unplanned weekend at sea, my friend and I came across one of those rare, undisturbed vintage shops. It was a store with mannequins sporting headdresses and racks over with Catherine Walker blazers, Burberry trench coats, and a stunning collection of gold Collette Dinnigan trouser pants.

The lady in the cardigan at the shop listened to our conversation about clothes and then stepped out of the back to explain her most loved items. She was especially pleased of the fact that Catherine Walker was one of Diana the Princess of Wales the most loved pieces.

The market for second-hand clothing is experiencing an explosive growth. It is projected to grow by 16 times faster than retail in 2026, which is extremely good news for our planet. But my experience in the store as well as the mention of the first influencer Diana Diana I was left wondering what it takes to allow a product or accessory to be worth its price on the resale marketplace?

This is the beginning of two parts of a series about the market for secondhand items. The next installment will provide professional advice on how to sell your old or used things.

Quality is more important than quantity

It’s a phrase that might be considered outdated in the current era of fashion-forward fancies, however in the realm of resales, the quality of an item is the most important element in the longevity of an item. its worth.

A spokesperson from the luxury marketplace for reselling Vestiaire Collective states, “Our community is interested in investing in and purchasing quality items that will stand through the ages”.

This outlook extends to wider market. The category manager and trends of the resale marketplace Depop, Agustina Panzoni, states “Well-made products are always a great option to ensure their value in the resale market , over cheaper manufactured fast-fashion products that are generally less durable”.

The Global Director of Partnerships, and the General Manager of ANZ for AirRobe, Beth Glancey, states that generally, “brands with low price points (think $50 and less) tend to not sell as quickly. The worth of these products on the secondhand market is thought to be lower – so demand is less”.

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According to Vestiaire that items from the exclusive vintage collections produced by the old French luxury brands like Dior and YSL or those of the famous British creator, Alexander McQueen are “a fantastic investment”.

The same is true for the other side of the spectrum with more trendy, contemporary brands that have loyal followers can also draw the attention of online users. Panzoni declares, “Cult brands, one-offs or unique products, and brand partnerships such as Ganni and Juicy Couture are set to rise in value in the marketplace for resales.”

On repeat

Other pieces that work are your staple wardrobe pieces such as classic-cut jeans and trench coats. “These things are generally worth paying a bit more because you’ll be wearing them often and you’ll need a high-quality item that lasts. These products are much more likely to keep their value when sold on an resale site,” says Panzoni.

It’s also the case for items that are more practical, such as puffer jackets, raincoats, and puffer jackets. Panzoni says “Since the month of August we’ve witnessed an increase of 200% on searches of the North Face puffer which is a timeless style that is sought-after on Depop every year particularly as the seasons change and the weather starts to turn colder”. Other items in high demand are trainers, sneakers, and cargo pants.

How to recognize a trend

There’s also an art to reselling that requires paying attention to the news and social media to make the most of moments in the current zeitgeist. Vestiaire believes that there’s a significant link with pop-culture and consumer buying behaviors. “For instance, during the final episode of the new season of The Crown, we witnessed a huge demand via the App to purchase The Lady Dior bag.”

Another significant cultural influence in recent times, Vestiaire says, was TV series And Just Like That – that pushed the market for “vintage pieces that are available on the market like for instance the Dior Saddle [and] Fendi Baguette”.

But , he says, it’s crucial to differentiate between micro-trends and trends and to keep the previous advice on quality and timeless pieces in order not to be a loser. “It’s easy to become distracted by micro-trends, particularly with celebrities and social-media trends However, incorporating these items in your wardrobe can be expensive, both for your wallet as well as the environment.”

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